Sell Like a Pro: Triple Threat Tactics for a Competitive Housing Market

By John Lyons

John Lyons, a distinguished broker associate at Baird & Warner, has carved a niche in the Chicago real estate market with his comprehensive, client-first approach. With over $130 million in career sales, Lyons has a proven track record in assisting a diverse range of clients, including luxury home buyers, first-time buyers, sellers looking to move up, and investors.

In today’s competitive real estate landscape, selling a home can be a challenging task. To stand out and secure a successful sale, homeowners must employ strategic approaches that set their property apart from the rest. Let’s explore innovative ways to elevate your home and leave a lasting impression in a highly competitive real estate landscape:

1. Staging and photography. The initial visual impact of a property can make or break a potential sale. With professional staging and photography, you can showcase your home’s best features and create an inviting atmosphere that resonates with potential buyers. Neutral colors, decluttered spaces, and strategically placed furniture can help potential buyers envision themselves living in the home. Also, keep in mind that in a digital age where homebuyers begin their search online, compelling visuals can significantly impact a buyer’s decision-making process. 

2. Setting the right price. Pricing is a critical factor in any real estate transaction, and in a competitive market, it can be the key to attracting potential buyers. While it may be tempting to set a higher asking price, doing so can deter buyers and prolong the selling process. Conversely, pricing your home too low may raise suspicions about the property’s condition. To outshine the competition, conduct thorough research on comparable sales in your area and enlist the help of a knowledgeable real estate agent. A well-priced home is more likely to attract serious buyers and generate multiple offers, fostering a competitive bidding environment.

3. Be open to negotiations. While you naturally want to secure the best possible deal, being open to negotiations can make your property more appealing to potential buyers. Consider being flexible on certain terms, such as the closing date or including specific appliances in the sale. This willingness to accommodate reasonable requests can set your listing apart and create a positive rapport with potential buyers. A collaborative approach to negotiations can help bridge the gap between buyer and seller expectations, increasing the likelihood of a swift and successful sale.

Implementing these three strategies will not only help your home stand out but also increase the likelihood of a successful and timely sale in a competitive real estate market. If you need more help selling your home or have any questions about real estate, call or email me. I’m always happy to help.